February 15, 2021

Do you have a new product idea in mind and you’re not sure how to evaluate it? The process of evaluating a new product technically and financially can be fairly long and it can take significant time, effort, and money. That’s why it’s very helpful to follow a simple framework to initially assess if the product makes sense or not.

1)            What problem is it solving?

2)            Will people be willing to pay for it?

3)            Who are your Competitors?

4)            What makes your product different (versus competition)?

In the next weeks we will guide you through each of the 4 steps.. stay tuned!